Without knowing something you cannot sometimes pinpoint what you need. Without knowing how it works you cannot know its value. You will learn to appreciate things if you know that you will need and use it sometime so you will keep it. The same thing, if you do not know about branding strategy you do not know whom to approach or what to do about it. Then what is branding strategy? It is a way or plan that is followed for the creation of a great brand that will be successful and it will serve as guide to achieve the goal.
You can start creating the strategy by defining first your goal. What will be your brand for? Who will be your target market? The best question to answer first is why? Next step is do not be trap in focusing in one brand project as making brands takes time but should be still useful after many years. The challenge that managers in branding agencies experience is using the given resources to produce a brand at the appointed time. Sometimes they give way to short term focus or goal of branding to produce the brand at the set time and budget given.
In producing a brand you should also be flexible as in some time change will come and the brand should adapt to it to be competitive. Learn to know the customers and clients of the company who commissioned you for the job to attain a more effective brand. It is like a piece of software that should be put together to work properly.