Marketing is very important for a company to produce a good performance especially in terms of profits. Marketing is one department in a company that focuses and is concerned for producing advertisements for the product and the company itself. Marketing is responsible for projecting a good image to the potential and existing clients or customers. It means marketing has a direct relationship with the performance of the business. It can be the heart that makes your business running.
You should be able to take care of this department or area of your business aside from the other department like accounting. There are many kind of marketing that can be done in these days with the additional of online and print media. Online marketing alone has many areas and you should learn to identify where you should put your advertisement. As the image of the company goes with it, you must be very careful on making the decision. When advertisement is successful, it follows that sales should increase as a positive effect.
If the number of sales in number or value does not increase then it is a problem for the company to continue operation. Companies who are in operation for long years still need this marketing to sustain and still increase their market share and improve sales. New companies also should use advertising to show case to people know they exist and fully operational.